“I’ve never met anyone — ANYONE — who needed to settle for being average. Best is a slot that’s available to everyone, somewhere.” says Seth Godin.

Seth Godin’s book The Dip: A Little Book That Teaches You When to Quit (and When to Stick) peaked at #5 on The New York Times Best Seller List. We consider it to be required reading, and it’s well worth the $10 for any entrepreneur, marketer, manager, or even non business types. If you’re familiar and agree with the 10,000 hour rule, you’ll be comfortable absorbing the material, yet Seth makes this quite clear and throws the words of people like Vince Lombardi – who said, “Quitters never win and winners never quit” – back in their face with real world advice related to real world examples; To counter Lombardi, Godin starts off his book to say, “[Not quitting is] bad advice. Winners quit all the time. They just quit the right stuff at the right time.”

What better example could be set than to release Creative Commons material to introduce the concepts in the book freely, download the PDF (Pushing Through the dip: How to Become the Best in the World) now, print it, give it away, anything but sell it.